Ida is a talented graphic designer, a fellow Finn who lives in Sweden but loves Australia. I’ve been following Ida and her amazing work on Instagram for ages, and was thrilled to hear that she would be spending 6 months in Melbourne this year. We met up for coffee and some delicious vegan banana bread and talked all about Finland, Australia, travel, business and dreams. We took these photos in my apartment on a very cold day with the heater on and some soft tunes in the background. I’m so happy to have crossed paths with such a kind and beautiful soul.
Go have a look at her website here, read on to get to know her and her work.
Who are you and what do you do?
My name is Ida. When I’m not busy daydreaming, I do all things graphic design.
My home is currently juggling between Sweden, Finland and Australia.
What does your perfect Sunday morning look like?
I’m all about slow weekends these days. Therefore, on my perfect Sunday morning I’d wake up in no rush next to my curly haired boy. Then we’d go for a walk along the beach, pass by a Farmer’s market and end up at a cozy café for breakfast.
What's a place you'd like to visit?
I’d love to visit Lisbon or Hawaii.
Name three things you love.
Exploring new cafés, mint chocolate and my go to vanilla scent.
Books or movies? I’d love to say books, but I’m a sucker for romantic movies / Dawn or dusk? Dawn, it’s the most magical time of the day. / Coffee or tea? Coffee. / Beach or forest? Can I pick Aussie beaches and Finnish forests? Rain or sunshine? Sunshine. / Sweet or savoury? Depends on the day.
What does a typical day in your life look like?
There’s no typical day really. As I’m still a student some days are spent with uni work and on other days I focus more on personal or client work. However, not a single day goes by without me finding time for oat lattes and sometimes I squeeze in a walk or a yoga session. These daily breaks are needed in order for my creativity to flow.
What's the best part of your job?
I love the feeling when you crack the creative code and create something new. I also love the fact that I get to create beautiful things for brands whose values align with mine.
What advice would you give for aspiring artists?
Even though the creative path might not feel like the easiest one to take, it’s worth following it if creating is your true passion. Just remember to not compare yourself to others. You bring a skill and a unique style that will have a place in this world. Also, don’t be afraid to share your work, even if you feel it isn’t perfect. By putting yourself and your work out there good things will come.
// Photos by shot by me, artwork by Ida Ginman.