Meet the designer: IDA GINMAN

Ida is a talented graphic designer, a fellow Finn who lives in Sweden but loves Australia. I’ve been following Ida and her amazing work on Instagram for ages, and was thrilled to hear that she would be spending 6 months in Melbourne this year. We met up for coffee and some delicious vegan banana bread and talked all about Finland, Australia, travel, business and dreams. We took these photos in my apartment on a very cold day with the heater on and some soft tunes in the background. I’m so happy to have crossed paths with such a kind and beautiful soul.

Go have a look at her website here, read on to get to know her and her work.

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Who are you and what do you do?

My name is Ida. When I’m not busy daydreaming, I do all things graphic design.

Where's home?

My home is currently juggling between Sweden, Finland and Australia.

What does your perfect Sunday morning look like?

I’m all about slow weekends these days. Therefore, on my perfect Sunday morning I’d wake up in no rush next to my curly haired boy. Then we’d go for a walk along the beach, pass by a Farmer’s market and end up at a cozy café for breakfast.

What's a place you'd like to visit?

I’d love to visit Lisbon or Hawaii.

Name three things you love.

Exploring new cafés, mint chocolate and my go to vanilla scent.

Books or movies? I’d love to say books, but I’m a sucker for romantic movies / Dawn or dusk? Dawn, it’s the most magical time of the day. / Coffee or tea? Coffee. / Beach or forest? Can I pick Aussie beaches and Finnish forests? Rain or sunshine? Sunshine. / Sweet or savoury? Depends on the day.

What does a typical day in your life look like?

There’s no typical day really. As I’m still a student some days are spent with uni work and on other days I focus more on personal or client work. However, not a single day goes by without me finding time for oat lattes and sometimes I squeeze in a walk or a yoga session. These daily breaks are needed in order for my creativity to flow.

What's the best part of your job?

I love the feeling when you crack the creative code and create something new. I also love the fact that I get to create beautiful things for brands whose values align with mine.

What advice would you give for aspiring artists?

Even though the creative path might not feel like the easiest one to take, it’s worth following it if creating is your true passion. Just remember to not compare yourself to others. You bring a skill and a unique style that will have a place in this world. Also, don’t be afraid to share your work, even if you feel it isn’t perfect. By putting yourself and your work out there good things will come.

// Photos by shot by me, artwork by Ida Ginman.

Denimsmith: conscious denim in Melbourne


On a very cold winter Monday morning I fearlessly dress up in a warm scarf and my fluffiest coat, and make my way through the busy streets of Melbourne to Brunswick East. A tucked away warehouse on the quiet end of the street is the factory and store of Denimsmith, a local denim brand dedicated to local and handmade clothes and concsious practises. I’m early for my meeting and after ringing the bell on the door, I’m greeted with a warm smile by one of the factory workers. He ushers me inside and we exchange a few words of the cold outside and how lucky we are to live in a country where the winter months are short (and that’s coming from someone who spent 19 years of her life in Finland. Trust me, I know what real winter feels like).

My tour at Denimsmith started with having a look at where the design team meets. From the office we continued on to the factory, where the pattern making and cutting happens. Seriously, you’d never even realize without seeing it with your own eyes how many different stages there is to making a pair of denim. From cutting and sewing the production continues on when a label is put in place at the back of the jeans and the buttons are put in place.

A lot of factories, especially ones that produce low cost fast fashion, have replaced at least a part of their workers with machines. Sure it helps to produce lots of garments in a very short amount of time, but with our world in the state that it currently is, is that something we should be aiming for? Handmade clothing has such a special feel to it, and when you buy from an ethical brand you know exactly where your money is going and that all the workers get paid a fair rate.

These people are seriously talented at what they do. I couldn’t even fathom sewing a full pair of jeans, not to mention making sure every single pair is impeccable and that the quality always stays the same. It’s amazing to see these people at their work: you really do look at the jeans you own with brand new eyes. How many pairs of hands touched these before they made their way to the store?

From pattern making, to cutting, to sewing, to the smallest details like buttons and the label at the back, everything at Denimsmith is made by hand and the quality of every pair of jeans is strictly supervised.

Thank you Denismith for taking me to see your behind the scenes! If I need a new quality pair of conscious denim in the future, I know where to head to x